Track Coupons Using Global Coupon Numbers (GCN)You are a retailer, coupon issuer, distributor or a marketing agency and would like to distribute and track coupons?
Then you should think about applying for standardized and globally unique numbers for such purposes. Starting this year (2013) the GS1 organization in Belgium and Luxembourg maintains and issues global coupon numbers. Because such a GCN is based on the GS1 company prefix, it is worldwide unique.
Personalized and Non-Personalized CouponsFor non-personalized coupons only the so-called GCN part 1 is required to identify a coupon. For personalized coupons the coupon issuer needs to utilize GCN part 2 (basically a serial number) as well.
In addition each coupon must be assigned a coupon value.
GS1 DataBar Expanded for Coupons
The GS1 DataBar barcode encodes the GCN using application identifier AI (255). The value of the coupon is encoded by means of AI (390x). It is required that such a GS1 DataBar starts with AI (255) followed by AI (390x). The use of AI (01) along with AI (255) in a single coupon barcode is forbidden.
The barcode must be applied to each coupon. It does not matter whether you distribute paper coupons, eCoupons (printed by the customer) or digital coupons (e.g. coupons received and presented with smartphones).
GCN Barcode Maker Software
|Barcode Studio's Global Coupon Number Assistant|
A free, fully functional 10-day trial is available for download:
Barcode Studio for Windows
Barcode Studio for Mac OS X
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