ShopSavvy Impressions
ShopSavvy is quite an interesting application available for Google’s Android mobile phone G1. Since a few weeks I use such a G1 and I gave this application a try.
What is ShopSavvy?
ShopSavvy is some sort of shopping assistant: It enables you to compare prices of products quickly.
The most interesting feature is that such comparisons are based on the product barcode (e.g. an EAN code). The barcode is decoded with the built in camera of the G1 (no manual key-in required) - and ShopSavvy then digs the deep wide web for identical products, their pricing - and possible shopping alternatives.
Great idea and quite funny for some minutes. I imagined myself standing in front of some product, decoding the bar code and thereafter bargaining with the seller (and using the G1 as the perfect discussion base).
Because price comparison has never been easier I can also imagine that some shop owners will hate this application. Especially for highly-priced products such an online price comparison makes sense.
But let me come to my point: The idea "ShopSavvy" has really potential. Pricing is just one aspect. Product discussions and customer feedback ("What does other customers think about this product") may be the next step.
Finally, a world-wide product database (based on product barcodes) is not far away (idea copyrighted by TEC-IT ;-)): G1 users use ShopSavvy world-wide, they enter missing products (like a ProductWikipedia.com), entries are corrected and extended by other users - and voila: all products world-wide are available via bar-code. International pricing included.
Before I forget: The company NeoMedia claims (or at least tries to claim - I am not sure if this patent was rejected shortly) a patent (#6,651,053) which may cover parts of the original ShopSavvy idea.
Let me know what you think.
What is ShopSavvy?
ShopSavvy is some sort of shopping assistant: It enables you to compare prices of products quickly.
The most interesting feature is that such comparisons are based on the product barcode (e.g. an EAN code). The barcode is decoded with the built in camera of the G1 (no manual key-in required) - and ShopSavvy then digs the deep wide web for identical products, their pricing - and possible shopping alternatives.
Great idea and quite funny for some minutes. I imagined myself standing in front of some product, decoding the bar code and thereafter bargaining with the seller (and using the G1 as the perfect discussion base).
Because price comparison has never been easier I can also imagine that some shop owners will hate this application. Especially for highly-priced products such an online price comparison makes sense.
But let me come to my point: The idea "ShopSavvy" has really potential. Pricing is just one aspect. Product discussions and customer feedback ("What does other customers think about this product") may be the next step.
Finally, a world-wide product database (based on product barcodes) is not far away (idea copyrighted by TEC-IT ;-)): G1 users use ShopSavvy world-wide, they enter missing products (like a ProductWikipedia.com), entries are corrected and extended by other users - and voila: all products world-wide are available via bar-code. International pricing included.
Before I forget: The company NeoMedia claims (or at least tries to claim - I am not sure if this patent was rejected shortly) a patent (#6,651,053) which may cover parts of the original ShopSavvy idea.
Let me know what you think.
NeoMedia Technologies grandfathered this technology back in the mid 90's and have been doing mobile code scanning and comparison shopping via UPC codes long before any other company in this space.
ReplyDeleteNeoMedia on ABC & NBC News circa 2004:
http://www.qode.com/videos/PaperClickOnAbc7.wmv
http://www.qode.com/videos/PaperClickOnNbc8.wmv
NeoMedia has a rich patent portfolio that covers scanning barcodes with a camera enabled mobile device to connect to the Internet, comparison shop, and/or retrieve online content.
http://qode.com/en/patents.jsp
NeoMedia had one of it's core patents challenged by the EFF and reexamined by the USPTO. This patent withstood the reexamination process and was upheld, validated, and at the same time, strengthened in the end.
Years later: NeoMedia is gone. For good reason.
Delete