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Showing posts with the label Mobile Marketing

"Tag it Easy" - vCard and MeCard QR-Codes!

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A new version of the barcode creator software Barcode Studio is on the way! What’s New? Barcode Studio V11.5 introduces a new data input assistant . This special feature simplifies the creation of 2D codes for mobile tagging and electronic business cards (so-called vCard and meCard barcodes) dramatically. With Barcode Studio V11.5 you are able to create more than 100 different linear, postal, GS1 and 2D barcode symbologies. The barcodes can be printed on simple labels or exported as bitmap or vector image files. Batch barcode creation with external data is supported. 2D Codes for Mobile Tagging vCard Data Input Assistant vCard and meCard QR-codes are used to encode contact details of a business card (like name, address, email, phone-number ...) in a 2D barcode symbol. When scanning such a barcode with a smartphone (camera and suitable scanner software is required of course), the data is automatically entered into the address book of the phone. No manual typing or copy/paste i...

QRCode Mobile Marketing in Austria

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In Japan more or less every square-millimeter of space is covered with QR-Codes. Japanese companies are using the 2D codes for marketing purposes as well as for really useful applications (e.g. public transport schedules with ticketing possibilities). In Austria this technology is arriving very tentatively. The printed version of an Austrian newspaper ( www.derstandard.at ) is publishing ads of an European car manufacturer (I think it is Renault or Peugeot). These ads contain a 2D code . When scanned with a mobile you will be forwarded to some stylish web-page. Maybe I am able to upload a picture in the near future. Another example of "trying" out this technology is Austrian Airlines (now part of Lufthansa). They are giving away stickers (see picture) with some slogan and a QR-code . When decoding them you will be forwarded to the booking page. I assume that this specific marketing campaign is just a test-run. The slogans are not bad, but they do not provide enough informati...